Internet Business – What Next?

The boom years of the were stoked in the 90s by universal and acceptance of this online medium, and the rapid increase in the power of the microchip. New businesses sprang up everywhere in the hope that the subsequent huge audiences would eventually bring in equally large revenue in selling services and advertising. As we all know, this did not materialize and the dot com boom was followed by the dot com crash in 2001. The model that was set to change our lives, and the way we envisaged the future, had faltered. In 2004 Google, the one major survivor of the crash, was listed on the stock market. This fueled a revival in the fortunes of Silicon Valley often referred to as the 2.0 bubble. Google was able to place small, targeted advertisements to the organic internet search results, and also on other websites, and that meant that many of the models thought to have been buried by the dot com bust now rose from the grave. It seemed there was indeed money to be made from internet advertising, provided it could be accurately targeted. Other companies copied this model and another series of popular sites, attracting millions of viewers was born. Companies such as My Space, YouTube, Facebook and Twitter, for the most part social networking sites, came on to the market free of charge, in the hope that their captive audience and advertising would eventually pay for the privilege, as had been the case with Google. The blame for the past crash was placed firmly on the fact that not enough people had access to broadband, and now it would be different.

The realization in 2009 that someone would, at the end of the day, have to pay for all this, coupled with the world economic downturn and subsequent depression, has brought us back to the same situation as in 2001. Internet companies are again laying off staff, scaling back their costs, or even shutting down. There is even talk of charging for their content, information or services. So what is the next chapter for the internet industry? Technology marches on and the microchip gets more powerful and smaller each year. There are a record number of computers in an ever increasing number of countries. It has become part of our lives. But the problem of the business model remains. There is only so much advertising to go around, and the unthinkable idea of a charge to use sites is becoming an ever increasing possibility. The root of the problem lies in the sheer speed of the evolution of the industry. In the past, business models have taken years or even centuries to evolve, but with the speed of the technological advances and the subsequent spread of modern communications to nearly all parts of the globe, the science seems to be moving much faster than our thought processes. The world is pulling out of recession, or so we are told, and, of course, the industry will rise again, but the two questions are – when, and who will pick up the tab?

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Going Green With Environmental Public Relations

started out as trend and has transitioned to a movement. For , this means that every effort is being watched. Most consumers accept green efforts to be honest, but that does not mean they are not aware of those trying to take advantage and capitalize on the green movement. Greenwashing is the deceptive use of green public relations or green marketing to promote the perception that a company’s policies or products are environmentally friendly when they are actually not. New York environmentalist Jay Westerveld coined the term to describe hotels promoting the reuse of towels as “green” when it was merely an attempt to reduce costs. Similarly, the term the green sheen is used to describe organizations that try to show that they are adopting practices beneficial to the environment. Clearly there is a fine line when it comes to green public relations efforts and for environmental public relations, this is even more valid.

Companies and organizations in the environmental sector should proceed with caution in developing green tactics. All efforts should be honest, upfront and beneficial to the environment. That being said, do not be so overly cautious that you are afraid to back up your tactics. Not being bold will guarantee that your competition will surpass you by coming up with their own green tactics. In developing green tactics, consider your audience and what will best speak to them. As a player in the environmental sector, it might be worthwhile to research what others are doing in environmental public relations efforts. It is easy to build off of your competition or use their efforts as a baseline for coming up with your own green tactics. Make sure that each green tactic goes back to your green initiative. If it is going to take more energy and resources than give back, you might consider a different option. Also, align your green initiative with your company or organization. It would be confusing to the public to see a company that is committed to developing energy saving light bulbs, holding community events to save the whales. Both green initiatives are important and worthwhile, but it makes more sense to hold a community event that benefits an energy renewal organization.

When considering all the possibilities of green tactics, focus on being true to your companies green initiatives. Going green should not involve an ulterior motive. Environmental Public Relations is best received from companies and organizations that are sincerely committed to going green.

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How to Start a Homebased Business

Do you know that it’s possible for a housewife or a ‘one-man-show’ around the world to a home for full time income?

It’s possible. And I’m to tell you what you need and how to do it.

First you need to get an extra phone line, fax and a computer in your home. This should be different from your existing home phone line or computer. That was easy to get started, wasn’t it?

The secret to start a home business quick and profitable is to be a ‘middle man’ between the prospects and the products or services they are looking for. It’s that simple! Of course you can create your own products or services to sell, but why go through the hassle in the early stages of getting started? By being the ‘middle man’, you can get started immediately.

Then, you have to determine whether you want to be a ‘middle man’ for a product or service oriented business. Both will give you the same benefits. Even if its product oriented, you are not be producing it. You are just merely getting it from someone and passing it to the customer. Therefore, you should not have any inventory. However, I’ll prefer to be involved in service oriented home business because it’s less ‘sticky’. Products may have more issues such as delivery, order fulfillment, product return and so on.

Here are 3 ways you can immediately start a home business by being a ‘middle man’ for a service oriented home business:

1. Human Resource ‘Department’

Do you know that many companies are hiring and many people are looking for a job? This is one of the best opportunities that you can get started immediately. It’s low cost, almost zero in cost. Go to all the offices and factories in your city and tell the human resource manager/department that you want to help them find reliable staff. They will have a list of vacancies. Get all the details. Compile it and start announcing to the what vacancies you have to offer! You can make money from either the company or anyone who gets a job from your help. You decide how much commission you want. If the company already has their own commission scheme, you can just earn from there.

2. Real Estate

You’d be surprised that many people are actually buying houses each day. And many people are selling houses as well! Don’t believe me? Go to your local real estate dealer’s office and you’ll see there are plenty of requests from people wanting to buy or sell houses. You can just be a ‘middle man’ to get the deal. In fact, all real estate agents are ‘middle men’ in reality. You can just tie up with a few real estate agents and negotiate for a commission from them if you help them to get the houses their customers are looking for, or to help their customers to sell off their house.

A few deals a month will land you in big commission checks because houses price can vary from $50,000.00 to $5,000,000.00! However, you do want to set a certain criteria of amount that you will not participate. Example, you might not do any deals below $25,000.00 (or whatever figure you choose) because you’ll need to put in the same effort and yet the return is too minimal.

3. Seminar business

Do you see seminars conducted in your city or state? It can be any type of seminars. Doesn’t matter what seminar it is. Pick up your phone and call the seminar organizers. Tell them you’ll find participants to fit in their room and ask them how much commission they are willing to pay you per head. If the company is smart, they’ll pay you good commission because they no longer need to invest their money in advertising. And secondly, they cannot lose because they are paying you for results only.

Once you have experience of it, you may even consider engaging your own speaker one day and organize it. This can be your quarter year project for quick, instant .

There are so many other ways to start a successful home business. I’ve not even covered on how to start a home business by using the (If you want to learn that, go get a copy of ’5-Step System To Make Money Online VCD Package at http://www.sellingonlinesecrets.com ).

So don’t give excuses for yourself that it’s too much work, you need a lot of money to get started, and so on. Those are all excuses you create for yourself because of unconscious fear of failure. Or your own limiting beliefs.

It’s your life. It’s your decision. Sit on it, and there is no way you can expect to start a home business. Start it today, and maybe you’ll start making money in a few months and generate a full time income in a year or 6 months.

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